The Return of One of Cebu's Gems: The Museo Sugbo

Museo Sugbo Facade 

The Early History

                Before it housed artifacts and other assets that witnessed the history of Cebu, Museo Sugbo once housed criminals as it was originally constructed to be the Carcel del Distrito, or the main prison of the District of Visayas. In 1870, in accordance with Domingo de Escondrillas’s design, the foundation of the prison was built after it was reviewed and approved in Manila.

                During the period of American occupation, Carcel del Distrito was subsequently renamed The Cebu Provincial Jail, with certain quarters now featuring additional second floors. During the Revolution, the Cebu Provincial Jail was used as the prison for unlawfully captured revolutionaries before being executed at the Carreta Cemetery, which was just a few steps away from the jail.

                From 1946 to 1976, the front section of the infrastructure served as the Cebu Provincial Detention and Rehabilitation Center (CPDRC). Around these years, female prisoners were now incarcerated. After CPDR was transferred to a more spacious area in Barangay Kamputhaw, Lahug, in December 2004, the goal was converted into a museum.

                On August 5, 2008, Museo Sugbo was finally inaugurated, starting with four galleries. The following year, on August 13, 2009, spearheaded by former Cebu Governor Gwendolyn Garcia and chair of the National Historical Institute, Dr. Ambeth Ocampo, Museo Sugbo unveiled its national marker.

 

The Galleries

                As of its return in August 29, 2025, Museo Sugbo was sectioned into seven galleries: the Precolonial, the Spanish Colonial, the Revolution and World War II, Politics and Publishing: The Vicente Rama Memorabilia, Customs and Commodities: The Vibrant Trade and Commerce in Early Postwar Cebu, CJJ Museo Media Gallery, and the National Historical Commission of the Philippine’s Quincentennial Gallery.

 

The Precolonial Gallery

                The precolonial gallery displayed items that date back before the arrival of the Spaniards. Some artifacts were dated as early as the Metal Age, approximately around 1500 BCE – 900 CE, and these were fragments of earthenware excavated in a cave in Barili, Cebu.

Excavated artifacts from Barili, Southwest Cebu

                Upon entering the gallery, you will also be greeted by an unusual artifact that resembles withered tree bark, but in actuality, it is an ancient Visayan boat coffin. Boat coffins were common in those times, as natives believed the soul would travel by sea before going to Kalualhatian or heaven. However, the displayed coffin was not intended for burial purposes, but rather for ceremonial use. More about Visayan death rituals, on the right side, encased in a nipa hut display, was a Guangdong jar that was accidentally excavated in Ronda and was reportedly contained with human skeletons. And why would there be human remains in a jar? No, there is no crime committed for which the body was hidden there, but it was the tradition of not just the Cebuanos but most of the Filipinos in precolonial times. Years after the corpse was buried, relatives will perform a second burial as they take out the bones and transfer them to a jar to make way in case another relative dies. This was the same ritual performed on the well-known Manunggul Jar of Palawan.

Wooden Boat Coffin of the Precolonial Period

Guangdong Jar 

Description of the Guangdong Jar

                Chinese porcelains were also on display, an obvious evidence of the trading relationships between China and Cebu, dating back to the bygone years. Aside from goods from East Asia, there were also several Siamese (Thailand) and Vietnamese wares, a tangible testament to the stable trading relationship between Cebu and its Asian neighbors.

Earthenwares from China

Porcelains from China 

Sukhothai Bowl from Thailand

Remember those early school days when we discussed precolonial Philippines—civics and culture books featured pictures of the "Golden Tara" and the "Manunggul Jar" to gain a better understanding of precolonial existence. c  As previously mentioned, Manunggul Jars, which originated in the Neolithic era (890-710 BCE), were used as secondary graves. Even before the introduction of Christian (particularly Catholic) customs for the repose, the jar was one of the evidence of the elaborate ceremonies and the deep reverence that Filipinos had for the body of a deceased relative.

Replica of the Manunggul Jar

                The Golden Tara was another testament to the Philippines’ rich trading with the neighboring countries. Found in 1917 by Bilay Campos, a Manobo woman, in the Wawa River, the artifact was believed to be crafted during the Majapahit era. The 21-karat gold statuette has no specific place of origin except for speculation between India and Java (Indonesia). The statuette was also speculated to be either a Hindu goddess, a Buddhist Bodhisattva, or a hybrid of both. Nonetheless, she was a goddess in a lotus position, with her right hand in a position similar to Jnana Mudra, meaning the wheel of law, and her left hand positioned in Karana Mudra, meaning demons are expelled. The overall meditating pose of her body, along with the hands, was similar to Varada Mudra, indicating charity or compassion. These are just opinions based on observing the replica of the Golden Tara, along with cross-referencing research with different kinds of mudras of the Bodhisattvas.

Replica of the Golden Tara

                Displayed on the walls and pillars of the gallery were visual aids with more information about the precolonial Visayas. There was one about gold, another about the arrival of Chinese, Siamese, and Vietnamese trading vessels, and another, placed under a replica itself, was about the salakot crown of Reyna Juana (Hara Humamay in legend).

Visual Aid about the Abundance of Gold (Bulawan) in Cebu

Visual Aid about the Porcelain Wares from Thailand and Vietnam

 

The Spanish Colonial Gallery

               In March 1521… A line that is cemented on every Filipino’s head thanks to Yoyo Villame’s song, ‘Magellan’, is indeed a very effective way of introducing the history of the arrival of the Spanish fleet on the Philippine shore.

                Inside the Spanish Colonial Gallery of Museo Sugbo is an array of artifacts introduced during the beginnings and the height of the colonial era in Cebu. Much like the Precolonial Gallery, there are visual aids on the walls narrating the scenes from Antonio Pigafetta’s notes. One of which was the baptism of Rajah Humabon and his subjects, and the Battle of Mactan.

Visual Aid about the arrival of Magellan

Visual Aid about the Battle of Mactan

                Solemnly perched on the ledge of the Capiz window, on the right side upon entering the gallery, was the image of Señor Santo Niño de Cebu. Though the display showcased the common regalia of the Holy Child in red capes with neatly ornate gold and white beadings that mimic the true gold accessories, pearls, and medals, the real image of the Señor Santo Niño was humbler when He arrived when Magellan’s fleet landed on the busy port of Cebu. Originally, he was only garbed in a simpler white tunic-like clothing, in the style of how Flemish craftsmen usually design and create holy images, as it was believed that this was where the Holy Infant’s image was crafted.

Image of Señor Santo Niño de Cebú 

                There were other holy images inside the Colonial Gallery. Aside from the image of Señor Santo Niño, there were statuettes of saints like St. Francis de Assisi, San Roque, and most especially images that depict different Marian titles. The relics were clearly withered with age, but details were still visible, and the precision of the craftsman was distinct, knowing that his works stood the test of time.

A line of Antique Images of Saints

Close Up of The Antique Statuette of the Blessed Virgin Mary

                Aside from religious objects, another fascination, placed around the pillar, were civil works during the colonial period. Another thing that was enthralling about the preserved documents was the cursive handwriting, neatly written with precision, along with its captivating illustrations that supplemented it.

One of the visual aids about the civil works of the colonial period

One of the Civil Works on display

Article with Illustration of the Tobacco Company of the Philippines

                Some tools, common in those times, were also a highlight of the gallery. The tools on display were mostly for farming, and it is beguiling to study and understand the ways our ancestors’ daily life on the farm through the tools that were displayed inside the gallery. An example of this is the tool used to grind wheat. Looking at the object, imagine the labor exerted by the farmers back then—beating the heat of the sun as they bent their backs and muscles exhausted, following the rotating motion of the antique machinery.

Farm and Fishing tools used during the Colonial Period

Another angle of the Colonial Era tools

                The Spanish colonial gallery showcased a very different phase in Cebu’s history. In contrast to the Precolonial gallery, which highlights our strong relationship with our neighboring Asian countries, the artifacts in the Colonial gallery show how trading became widespread beyond Asian routes and into the Western Hemisphere. A little fun fact to add—a local legend in Cebu, the legend of Maria Cacao, has its obvious inspiration from the Acapulco Galleon Trade, to which goods from the Philippines were exported to Mexico and vice versa.

                Observing and studying the articles and displays, you can see the shift in Cebu after it was colonized and the integration of the European culture into the Visayan precolonial culture.

               

The Revolution, The Spanish-American War, and the World War II Gallery

                The War Gallery is one of the extensive collections of Museo Sugbo, showcasing artifacts that witnessed life before, during, and after the outbreak of war in the Philippines.

An old Philippine Flag on display as you enter the gallery

                Upon entering, through a staircase from the Spanish Colonial Gallery, you are first greeted with memorabilia from the Revolution. On the far-right side, you will see an old Philippine flag along with displays about Jose Rizal, particularly news articles about his imprisonment and death. Together with it were news articles about Don Leon Kilat, the local hero who led the Battle of Tres de Abril, stating his death, and there were even photos of him, notably, a photo of his exhumed bones.

Display about Jose Rizal

(Left) Portrait of Don Eulogio Pantaleón Villegas y Soldevillo " Leon Kilat" | (Right) Exhumed bones of Leon Kilat

                Displayed, as well, were objects like photo albums, everyday objects used by ordinary citizens, like vases, exercise equipment, and, notably, various kinds of typewriters from different eras. At the center were articles of traditional Filipiñanas, showcasing the authentic look and patterns woven on both baro and saya.

Different Antique Typewriters

One of the Filipiniana dresses on display

Antiques on display, featuring an authentic old chair and a wedding portrait of a couple

                Aside from war memorabilia, there were a handful of written works that evolved during the eras between the Spanish-Filipino War (the revolution), the American-Filipino War, and World War II. Some works displayed were those written by Vicente Yap Sotto and Vicente Rama.

An array of articles written during the midst of the Second World War

A close-up of an old article

                On the World War II side of the gallery, you can watch a documentary and learn, especially about what happened in Cebu at that time. You can also explore the displayed war tools, uniforms, documents, and booklets on the sensibilities of that time of crisis. You can even take a closer look at the infamous “Mickey Mouse Money”.

Abraham Lincoln Steel Pennies

Remnants of  the Second World War

The " Mickey Mouse Money" 

                The gallery was a vessel of chaos and a testament to the perseverance of all Filipinos. Amidst the fiery tensions brought by war, there was valor witnessed by the objects that now rested inside Museo Sugbo’s War Gallery.

 

Politics and Publishing: The Senator Vicente Rama Memorabilia

                Senator Vicente “Nyor Inting” Rama, a Cebuano writer, publisher, and legislator, was recognized as the “Father of Cebu City” for he created the bill for Cebu to become a city, which was then approved on October 20, 1936. Vicente Rama was also the founder of the Cebuano periodical, Bag-Ong Kusog.

Visual Aid about Vicente Rama

                In Museo Sugbo, a part of their divided galleries was dedicated to Don Vicente Rama. The gallery honored the works and legacy of the Cebuano legislator, showcasing his personal items like his suitcase, photographs of him and his family, his certificates, and even a telegram about his beloved wife’s passing.

Personal items of Vicente Rama

Close-up of the insides of one of the antique cabinets

Certificates of Vicente Rama

Telegram from Rudy Villanueva  sharing his condolences to Vicente Rama after his wife's passing

Leather Document Bag of  Vicente Rama

                Provided with a distinct visual aid, you can learn more about Don Vicente Rama, his life, achievements, and contributions to Cebu.

 

Customs and Commodities: The Vibrant Trade and Commerce in Early Postwar Cebu

                Have you ever wondered about the economy before World War II erupted? History books do not state much about this period in Cebu’s history. Well, in this period, one thing is certain: the vast and competitive growth of Cebu’s economy.

Diorama of the goods that were exported from Cebu

                The Customs and Commodities Gallery featured local products that were typically exported abroad. Printed magazines highlighted various products manufactured in Cebu, as well as exports from different parts of the globe. Additionally, accounting tools were exhibited, including the columnar, the abacus (an ancient Chinese calculating device), and a vintage Point of Sale system used by shops during that era. Through these artifacts, we can gradually gain insight into the economic landscape of Cebu during that period. A distinct influence from the Precolonial, Spanish, and American eras was evident, particularly in the focus on consumerism and the significance of trade with other nations, not merely for marketing purposes, but also to foster relationships through the exchange of tangible goods and cultural elements.

 

Magazine or Journal about the goods that were imported and exported in Cebu

Old Abacus and Columnar

(left) antique luggages | (center) old Point of Sales (POS) System | (right) typewriter

Close-up of an old Point of Sales (POS)

Portrait of Jose Gallofin 

CJJ: Museo Media Gallery

                The Media Gallery of Museo Sugbo showcased the various achievements of honorable people from the media.

                Upon entering the gallery, you are greeted by a diorama of what a broadcast booth looked like, along with standees of two well-known broadcasters.

Broadcasting Booth 

                Aside from visual posters that displayed images and stories about the people of the media, there were tools used for circulating news to the public. Displayed also were different types of old booth mics, a hardbound book containing initial news writings being edited before publication, and one thing that might be everyone’s fascination was the various antique cameras displayed on the right side as you enter the gallery.

Journal of News Editing

Different old Broadcasting Mics displayed inside the Broadcasting Booth

Poster of The Pioneers of Journalism

Sculpture of a Journalist, Writing

An array of antique cameras

Awards for Journalism

Antique broadcasting equipment

National Historical Commission of the Philippines: Philippine Quincentennial Museum

                In 2021, the Philippines joined the Quincentennial celebration of the first circumnavigation. The year-long event also commemorates the various significant historical events during the arrival of Magellan’s fleet.

                In the same year, Museo Sugbo unveiled a gallery dedicated to the event, exhibiting the life of the natives during the pre-colonial period and the time when Magellan arrived on the Visayan shores.

Recognized Visayan Clothing from the Boxer Code

                As you enter the gallery, you will immediately see a large replica of a galleon’s bow. Inside it was an array of visual aids and miniature dioramas depicting the lifestyle and objects that were prominent during precolonial times.

Visual aid about the home life and society during the precolonial era

Visual aid about the "Patik" or Visayan Tattoos

A precolonial kris on display at the NHCP gallery


How To Get There?

                Museo Sugbo is specifically located at M.J. Cuenco Avenue, Barangay Tejero. To get there, you can ride by taking a taxi, booking a Grab, or booking motor taxis like Maxim, MoveIt, Angkas, etc. Alternatively, you can take a public jeepney.

                For the Jeepney, you can ride these routes:

                O1K – Route from Urgello (Sambag I) to Parkmall (vice versa)

                03A – Route from Carbon Market to Panagdait  (vice versa)

                20, 21, 22, 23 – Route from Mandaue Ibabao to Metropolitan Cathedral (vice versa)

 

Operating Hours and Entrance Fees

Information about the operating hours and entrance fees

                According to their Facebook page, Museo Sugbo is open from Monday to Friday, 9:00 AM to 4:00 PM.

                Entrance fees are the following…

        General Admission – Php. 50.00

        Discounted Admission (Students, PWD, Citizens, and Teachers) – Php. 25.00

        Photo Shoot – Php. 500 for 5 persons

    - Excess will be charged the general admission fee



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Written By: R. Pandan
Photo Credit: R. Pandan

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